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Salt Lake Climbing Alliance

Our team conducted surveys, interviews, and secondary research in SLCA’s current situation, and sought the views of current and potential Alliance’s members to provide the best recommendation on brand strategy. Our objective was to assess current brand awareness among alliance members and the general public and make recommendations on how to improve awareness that will translate into an increase in Alliance’s membership. The team provided a full brand strategy report, a comprehensive style guide document and an in-person presentation and discussion of the report.

https://www.saltlakeclimbers.org